Founder & CEO

Technology that is powerful, intelligent, and accessible to everyone.

Building AI-powered products and platforms across three ventures. 20+ years shipping software from Portugal to Scotland to Thailand.

Four disciplines,
one standard.

Every platform, product, and strategy is grounded in one principle: technology should work for everyone.

AI Product Development

From concept to shipped SaaS. Autonomous content generation, intelligent automation, and AI-first user experiences. Not strategy decks. Working products.

Web Platforms

Full-stack platform development empowering non-technical users. Website builders, landing page tools, and integrated digital ecosystems built for scale.

Accessibility-First Development

WCAG 2.1 AA compliance, semantic HTML, keyboard navigation, screen reader compatibility. Accessibility is a foundation, not an afterthought.

Digital Marketing & SEO

Technical SEO, content architecture, and conversion optimisation. Hands-on technical knowledge combined with strategic thinking for measurable results.

Selected projects.

Products that represent where my work is today.

AI SaaS Product

Stepify

AI-powered platform that generates step-by-step tutorials autonomously. Give it a URL and a goal: it navigates the application, captures real screenshots, and delivers polished guides with annotated images and video walkthroughs.

  • Fully autonomous: no extensions, no recording
  • 130-point quality scoring pipeline
  • WCAG 2.1 AA compliant by default
  • Multi-format: web, screenshots, video
Visit stepify.it
Platform

Landing Pad Website and Landing Page Builder

Visual website and landing page builder empowering businesses to create professional sites without code. Cloud-based, and a free AI-powered CRO analyser. Part of a broader self-hosted ecosystem: analytics, email marketing, support, and automation.

  • No-code visual builder with drag-and-drop
  • Full Docker infrastructure with automated SSL
  • CRO analyser for conversion optimisation
  • AI-first conversational site generation
Visit landingpad.digital
Landing Pad Website Builder interface

20+ years across
three countries.

From front-end developer to CEO. Hands-on development, W3C standards, and international team leadership.

2020 - Present

Landing Pad Digital

Co-Founder & CEO

BOI-approved tech startup. AI-powered web platforms, SaaS products, and digital marketing services. Chiang Mai, Thailand.

2017 - 2023

CLBS / ebuero

Web Development Manager & Team Lead

Six years leading cross-functional teams, collaborating with ebuero in Germany on web and desktop-app projects across international teams.

2010 - 2017

Iglu

Senior Front-End Developer

Seven years building performant web solutions for international clients at one of Chiang Mai's leading digital agencies.

2004 - 2010

Visit Scotland, Vue Cinemas, The Union, Dalmore

Front-End Developer & Digital Designer

A decade of front-end development with major UK brands. Scotland's national tourism site (13M annual visits), one of the UK's largest cinema chains, and premium whisky brands.

What I believe.

Accessibility is not optional.

Every product, platform, and website meets WCAG standards. Inclusive design is a technical discipline, not a checkbox exercise.

Ship products, not slide decks.

Working software over extensive documentation. Strategy matters, but execution matters more.

AI should do the repetitive work.

So humans can focus on the creative, strategic, and meaningful work that technology cannot replace.

From developer
to CEO.

I started in Portugal, moved to Scotland where I spent a decade as a front-end developer working with brands like Visit Scotland, Vue Cinemas, and Dalmore Distillery, then relocated to Chiang Mai, Thailand, where I have been based for the past ten years.

In Thailand, I spent six years at CLBS as Web Development Manager, collaborating with ebuero in Germany to deliver web and desktop-app projects across international teams. In parallel, I co-founded Landing Pad Digital, a BOI-approved tech startup building AI-powered web platforms.

My path has taken me from writing CSS by hand in 2004 to running a company that ships AI products in 2026. What has not changed is the standard I hold myself to: clean code, accessible interfaces, and technology that serves people.

Today, I lead a remote team, architect cloud infrastructure, build AI tools, and develop the marketing strategies that bring them to market. Equally comfortable in a Docker terminal, a Figma file, or a boardroom.

Let's talk.

Whether you are looking for a strategic partner, exploring accessibility compliance, or have a project in mind.

Based in Chiang Mai, Thailand